DMI designs and implements television and radio campaigns in developing countries to promote healthy behaviours in the target audience.

Whereas the focus in developed countries is on promoting healthy behaviors such as avoidance of smoking or road traffic safety, communicable diseases are still the leading cause of death and morbidity in underdeveloped countries, and DMI's public messaging is aimed at encouraging people to take appropriate measures to prevent and check the spread of these diseases.

[19] On May 2, 2014, GiveWell published a blog post by Holden Karnofsky discussing DMI's recently released randomized controlled trial results from Burkina Faso.

DMI was included among the standout charities, alongside the Global Alliance for Improved Nutrition's Universal Salt Iodization Program, International Council for the Control of Iodine Deficiency Disorders, and Living Goods.

[22] In June 2015, GiveWell published an update to its review of DMI with corrections that increased the estimate of the cost per life saved from $5,236 to $7,264.

[23] Effective altruism advocacy organization Giving What We Can published a blog post about DMI by Emma Howard on May 27, 2014.