Digimarc products are created for multiple industries such as apparel, consumer packaged goods, health and beauty, and automotive.

In 1996, after initial venture funding, the company released its first product: a digital watermarking plug-in bundled with Adobe Photoshop, Corel and Micrografix software.

[4] That same year, the company contracted with a consortium of central banks to develop a global system used in deterring digital counterfeiting of currency.

[5] Those assets led to the establishment of Digimarc ID Systems®, a division of the company that would eventually focus on protecting the authenticity of driver licenses in 37 states, which was sold off in 2008.

[8] In 2021, CEO Bruce Davis retired and was succeeded by Riley McCormack who had previously served as Lead Director of the Digimarc Board.