[1] Within social media research, digital architecture refers to the technical protocols that enable, constrain, and shape user behavior in a virtual space.
[2] Features of social media platforms such as how they facilitate user connections, enable functionality, and generate data are considered key properties that distinguish one digital architecture from another.
[4] This has "re-initiated a debate regarding curvilinearity, expressionism and role of technology in society" leading to new forms of non-standard architecture by architects such as Zaha Hadid, Kas Oosterhuis and UN Studio.
In 2005 a jury with members including a representative from Quantum Film, Greg Lynn from Greg Lynn FORM, Jacob van Rijs of MVRDV, Gerhard Schmitt, Birger Sevaldson (Ocean North), chose among submissions "exploring digital concepts such as computing, information, electronic media, hyper-, virtual-, and cyberspace in order to help define and discuss future space and architecture in the digital age.
Prior to social media, scholars focused on how the structure of an online space – such as a forum, website, or blog – shaped the formation of publics and political discourses.