A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS (Software as a service) products.
It combines a content management system (CMS) with data centralization and syndication across the web, mobile, scannable surface, and social channels.
A digital marketing system (DMS) publishes to web channels, usually in the form of a stand-alone website.
A DMS publishes to popular social channels, including Facebook, Twitter and Instagram in orer to drive traffic to the user's website.
[6] Activity information： Private information refers to browsing history, purchasing records, location, social activities and so on [5] At present, the discussion on the consequences of privacy issues caused by digital marketing technology is increasingly focused on the possibility of illegal use of information.
Pieces of evidence show that some customers are willing to allow merchants to use their personal information if they can have something to gain in return, even just small rewards, even though they do worry about their privacy may be invaded.