[4][5] Discover Pakistan is a tourism-focused satellite TV channel launched on 21 March 2021.

[9] Discover Pakistan launched the world's first AI TV talk show, hosted by Pakistan's first artificially intelligent TV anchor, on June 19, 2023.

The CEO of Discover Pakistan, Dr Kaiser Rafiq, developed his own AI, which hosted this show.

The awards were designed to honor individuals and organizations who play a pivotal role in promoting and developing tourism in Pakistan.

Held on World Tourism Day, the event aimed to celebrate the efforts of those who have contributed to showcasing Pakistan's natural beauty, heritage, and culture to a wider audience, both locally and internationally.