She earned wider recognition with her portrayal of Priya Sood in both Bade Achhe Lagte Hain 2.

[7][8] Singer Rahul Vaidya proposed Parmar on her birthday, during his stint on Bigg Boss 14.

[13] For a year, Parmar worked at the Delhi-based company Elite Model Management India Pvt.

[17] In 2017, she played the lead role of Janvi / Jiya in Zee TV's daily soap Woh Apna Sa.

She was also a guest on Bigg Boss 14 to meet boyfriend Rahul Vaidya on Valentine's Day.