Ravensburger North America CEO Filip Francke described Lorcana as "probably the largest investment that we have ever done into any type of project and initiative".

[5] During the 2022 D23 Expo event, booth attendees received a promotional card and pin of Mickey Mouse - Brave Little Tailor, while a collector set of 6 cards featuring Stitch, Elsa, Cruella De Vil, Maleficent, Robin Hood, and Captain Hook were sold on site at US$50 each.

[6] The premier set, "The First Chapter", was released to board game stores on August 18, 2023 and major retailers on September 1, 2023.

[13] At an early release event at Gen Con tabletop game convention, customers waited in hours-long lines to purchase starter decks and booster packs.

While interacting with each other's cards, players attempt to accrue twenty points (known in game as "lore") before their opponent.

[36] This 204-card expansion added characters from Pinocchio, The Jungle Book, The Great Mouse Detective, and other properties, and introduced a "Resist" game mechanic.

Locations are well-known spots from Disney movies and television shows,[39] and add a new mechanic and more strategy options into gameplay.

[42] Starting May 2024, the Disney Lorcana Challenge is an event circuit of tournaments and competitions for players of the game.

[54][55] The North American Championship 2025 is going to take place at the Disneyland Hotel in Anaheim, California on January 10–12 2025.

[56] Lorcana has been received well, having a score of 7.3 on BoardGameGeek,[57] a Recommended from Polygon,[58] and winning Best Ongoing Card Game at the 2023 Tabletop Awards.