The channel was owned by Starstream (a joint venture of British Telecom, DC Thomson, Thames Television and Thorn EMI) and worked closely with Warner-Amex.

The segment, called simply TCC, aired from 5.00pm to 7.00pm, and featured a number of home-produced programmes, such as CDQ and TVFM, as well as American imports including Saved by the Bell.

The demographic shift repositioned the channel away from its newly established competitors Nickelodeon UK and Cartoon Network Europe, to a market not adequately covered by others.

In mid-1996, Flextech were in talks with Fox and News Corp to sell off a 50% stake in The Children's Channel; however, extremely lengthy negotiations made it impossible to secure a deal.

Flextech tried to undertake negotiations to secure a different form of investment in The Children's Channel, but decided to refocus on the teen and youth markets instead.

As this service was only fulfilling a contractual requirement, it was totally automated and showed exactly the same four weeks of programming on a constant loop where technical difficulties were frequent.

Other television talent made an appearance or got an early break working on these series, including Konnie Huq, then awaiting news of her university place.

[citation needed] Some of today's producers also got valuable early television introduction experience on these series including Lisa Opie, Tim Lowe, Karen Ward, and Mike Crosby.

A live-action quiz programme, Around the World in 80 Seconds is produced for the channel in 1993–94 was hosted by Timmy Mallett as Captain Everything, schoolchildren participated in a quiz based on geography and general knowledge of particular countries, before "replaying" famous scenarios from the history of their chosen country as the top team received a prize of a four-day trip to the then-new Euro Disney.