DoSomething (also known as DoSomething.org) is an international nonprofit organization that aims to inspire and engage young people to create positive change in the world, both online and offline, through various campaigns.
[4] In 2013, DoSomething.org launched TMI,[5] a strategy consultancy that helps brands "drive social change through insights and creative solutions backed by data from millions of young people.
Celebrities that have worked with the Teens for Jeans campaign include Nigel Barker,[9] Jay Sean,[10] Nikki Blonsky,[11] Chace Crawford,[12] David Archuleta, Ashley Greene, Justin Long, Demi Lovato, Rachel Crow, Drew Barrymore, Chloë Grace Moretz, Fifth Harmony, and The Vamps.
[15] DoSomething.org Head of Campaigns Michaela Bethune told The Washington Post, Diversify My Emoji "demonstrates how online action, with the appropriate target, methods, scale, and platform, can achieve real offline impact.
"[16] In 2015, DoSomething.org partnered with Truth, the nation's longest-running and most successful youth smoking prevention campaign, to encourage young people to clean up cigarette butts before they had the chance to harm wildlife or leach toxic chemicals into the environment.
[15] DoSomething.org and the AARP Foundation partnered for Grandparents Gone Wired, an annual campaign that encourages young people to pass their technological expertise onto older adults in their lives.
[20] The campaign asked young people to leave comments on Merriam-Webster's website and social media, demanding the definition of the word "nude" become more inclusive.
By posting sticky notes with positive and uplifting messages written on them, DoSomething members sought to bring happiness to people, aiming to stop teens from self-harming.
After their relaunch in 2007 as the Do Something Awards, they recognise both young people making social change and individuals from the entertainment industry who have dedicated their time to activism and charity.
[28] The list of performers includes Demi Lovato, Foster the People, OneRepublic featuring B.o.B and many other celebrities such as Justin Bieber, Lady Gaga, Adam Lambert, Kristen Bell, Nick Cannon, David Beckham and Kim Kardashian.
[39] The accusations resulted in calls for the resignation of DoSomething CEO Aria Finger for her alleged complicity in and failure to address the toxic work culture.