New Broad Street's deal fell through when DeKalb County decided against using its federal stimulus and property taxes dollars to partially fund the project.

The site is adjacent to the four-track Doraville Yard, a railyard that primarily loaded GM automobiles into auto carriers, and is still served by Norfolk Southern for other uses.

MARTA's Gold (formerly Northeast) line passes nearby, providing the rapid transit for the new land development around the Doraville station.

A corner portion (about 20 acres) was sold off to the Nalley Automotive Group and will be located next to the current Brandsmart.

Plans include a "covered street" that will connect Park Avenue to the Assembly Doraville, by going under the MARTA station as well as 13 Norfolk Southern railroad tracks [4] The former training facility on the Southern portion of the site has been converted into Third Rail Studios, a full service film and television production facility to serve the growing film and television industry in Georgia.