The company operates brewing plants in Monterrey, Guadalajara, Toluca, Tecate, Orizaba, Navojoa and, beginning in 2017, Meoqui.

The plants produce, among other brands, Dos Equis, Sol, Bohemia, Superior, Carta Blanca, Noche Buena, Indio, Casta and Tecate.

The Cuauhtémoc brewery produced its first beer barrel in 1893 and won first prize in the Chicago and Paris world fairs.

In order to produce boxes, bottle caps, and packaging materials, Fábricas de Cartón Monterrey was founded[citation needed] in 1900.

When oil prices fell in 1981, Mexico's economic boom, financed with borrowed money, abruptly halted.

The nondeposit banks and associated financial companies in Grupo Financiero Serfin, not nationalized, were reorganized into a new financial-services group called Valores de Monterrey (Vamsa).

On 11 January 2010, the Dutch brewing company Heineken International announced it would acquire the beer activities of FEMSA, including Cuauhtémoc Moctezuma Brewery.

It is pale pilsner, although recently a new dark Vienna beer has been launched as Bohemia Obscura (see Image gallery below).

In addition, Cuauhtémoc Moctezuma has added a craft-style wheat beer to the line – "Bohemia Weizen" a German Kristallweizen was released in summer 2011.

[7] Dos Equis (Spanish pronunciation: [ˈdos ekis]) is a lager that was brewed by the German Wilhelm Hasse in Mexico who originally founded the brewery and named it after the Aztec ruler Moctezuma.

[10] In November 2020, Dos Equis Lager Salt & Lime was introduced into limited markets (Texas, New Mexico, Arizona, California, Oklahoma, Florida, Louisiana, and Hawaii)[11] in 24 oz.

[17] The campaign, "We Are Bold", targets males, specifically Hispanic C-store shoppers, according to Tecate Brand Director, Belen Pamukoff.

The advertisements feature a bearded, debonair older gentleman (originally portrayed by actor Jonathan Goldsmith)[20] with Frontline narrator Will Lyman conducting voiceovers.

As Ottmar Liebert's "Barcelona Nights" plays in the background, the advertisements featured a montage of daring exploits involving "the most interesting man" when he was younger.

The precise settings are never revealed, but he performs feats such as: freeing an angry bear from a painful-looking bear trap; shooting a pool trick shot before an audience; catching a marlin while cavorting in a Hemingway-esque scene with a young woman; winning an arm-wrestling match in a South American setting; surfing a rogue wave; and bench pressing two young women in a casino setting, each woman being seated in a chair.

[23][24] Tecate was the primary sponsor of Mexican race driver Adrián Fernández during his career in CART in the 1990s and early 2000s.

In 2015 a series of ads were recorded with the action actor Sylvester Stallone in his role of Rocky Balboa, in this campaign Rocky appears saying the phrase "Te hace falta ver más box" (In English You need to watch more boxing) in which he gives a cold stare to some men that are not acting so "manly" (e.g. listening to pop music or putting on too many clothes for cold weather).

At the end of the commercial, Rocky looks moved by the progress of the people he helped only to receive a cold stare from Stallone himself.

During the 2016 presidential election campaign, Tecate ran a television ad mocking Donald Trump's proposal to build a wall between the United States and Mexico.