The Blitz-Weinhard brand was among several regional Pacific Northwest beers which were staples in that market during the decades following the repeal of Prohibition.

[2] The company positioned Henry Weinhard’s as a premium beer through a noteworthy advertising campaign in the late 1970’s and 1980’s.

In one of the ads, a "border patrolman" played by actor Dick Curtis asked Earl and Vern (the drivers of the Schludwiller Beer truck) "Well, now .

However, its favored status with beer-drinkers was not enough to save the original Portland brewery from eventual closure.

[7] Molson Coors Beverage Company has sought to exploit the Henry Weinhard's brand selling gourmet sodas, distributed out of Colfax, California.