Red Dog is a beer produced by the Miller Brewing Company and is part of their Plank Road Brewery Family.
Red Dog was introduced in 1994 and is brewed with two barley malts and five varieties of American hops.
The Plank Road name was resurrected in the 1990s to sell Icehouse and Red Dog as a more premium beer under a different name, so as not to directly associate them with Miller Brewing.
Using the tag line "Be Your Own Dog," Tommy Lee Jones was hired to voice Red Dog TV commercials in the ad campaign from the creative team of Michael McLaughlin and Stephen Creet at BBDO, Toronto.
Since 2005, it has been returning to stores in a current price segment between Miller High Life and Milwaukee's Best.