The firm is involved in creating marketing campaigns and stories for brands in Nigeria and Africa with a focus on promoting social and economic development.

The report offers insights and recommendations for Influencers, Media professionals, Content Creators, and Enthusiasts.

[11][8] The NIMR is released annually online and at the Social Media Week Lagos.

In March 2020, 2022, and 2023, DottsMediaHouse hosted a session at the SMWLagos called "The Digital Jollof," where copies of the report were shared with attendees.

[17][18][19][20] During the COVID-19 Pandemic in May 2020, Dotts announced the launch of its sister company, Trendupp Africa, a reward-based platform for Influencers and Content Creators.