It is a loose adaptation of the eponymous James Bond film released in 1962, which in turn is inspired by the novel by Ian Fleming.
The original British cover depicted Dr. No, as well as the scene in which Bond and Honey Ryder meet the tank disguised as a dragon.
For the US publishing, the comic was censored, deleting all racial skin colour and dialogue thought to be demeaning.
With interior art very different from most other work published by DC Comics, it may have had trouble finding an audience since James Bond was still relatively unknown in the US at the time.
Artist Jack Kirby and writer Alex Toth were contacted, but DC ultimately decided against it, feeling unsure about the future of the characters as Sean Connery made what he stated would be his last appearance as 007, Diamonds Are Forever.