[1][2] On November 19, Jungkook's agency Big Hit Music announced via Weverse his participation in the 2022 FIFA World Cup opening ceremony.

[7] This partnership symbolized Qatar’s openness to diverse influences and its strategic effort to promote cultural unity by blending local talent with international fame.

Scenes of Jungkook dancing with individuals from diverse backgrounds emphasize inclusivity and unity, aligning with Qatar’s values for the World Cup.

The inclusion of a whale shark, a species native to Qatar’s waters, adds a layer of national pride, representing the country’s maritime history and commitment to environmental preservation.

Through its collaborative nature and uplifting message, the song bridges cultures and reinforces Qatar’s efforts to connect with a global audience while showcasing its values of hospitality and inclusivity.