At the height of their popularity in 1996, a contest known as "Dunk-a-roos Kangaroo Kanga-Who Search" was held, resulting in the new mascot: Duncan, named the dunkin' daredevil.

In 2016, General Mills announced a campaign called "Smugglaroos", which encouraged Canadians travelling to the United States to bring the snack to Americans who wanted it.

[4] On February 3, 2020, a BuzzFeed article was published claiming that General Mills sent them exclusive info regarding a return of Dunkaroos.

On July 22, 2020, limited edition merchandise based on the brand was released, with each order coming with a pack of the aforementioned snack.

[citation needed] Cookie dough, a cereal, yogurt, pancake mix, and a separate frosting pack also spawned from the 2020 version.