Asia was officially launched on 30 November 1997 as Singaporean 24-hour English pay television channel.

As part of a restructuring at NBCUniversal International Networks and the launch of Hayu in Asia, E!

Entertainment Television along with its sister channel Diva officially ceased broadcasting on 1 January 2020 at midnight.

In December 2014, the channel launched its first local Malaysian miniseries Facing Up to Fazura.

News Asia Specials, focusing profiles of national celebrities such as Aaron Aziz, Anne Curtis, Jay Park, and Lisa Surihani.