Operating on 89.3 MHz, TVMobile provided the latest infotainment, entertainment programmes, and real-time news, keeping travellers informed while on the move.

TVMobile had outdoor advertising platforms at shopping mall food courts, ferries, academic institutions, taxis, and selected SBS Transit buses.

Broadcasting daily from 6:00 AM to 12:00 midnight (Singapore/Hong Kong time), TVMobile provided an outdoor advertising medium that scheduled programming based on viewers' profiles and travel patterns.

[5] TVMobile was launched by the then Minister of Information and the Arts, Lee Yock Suan, at a ceremony held at the Bishan Bus Interchange on 14 February 2001.

A research executive said that TVMobile helped her "have a nicer ride,"[13] while another stated it "made commuting a more enjoyable experience,"[14] and yet another remarked that it kept "all the unwanted noises down.

One passenger requested the removal of a monitor on the SBS buses,[16] a media consultant felt irritated, and her friends experienced headaches.

[21] Additional transmitters were installed in early March 2001 to help address the squeaks and picture loss in most of TVMobile's coverage areas,[22] in response to a commuter who noticed such interruptions while travelling.

Bruce Poh of Nanyang Polytechnic stated that TVMobile is a medium "for the industry to discover the creative and talented works" of the higher education institution.

[2] The company stated that the discontinuation followed a careful evaluation of the service's viability, as the resources required to operate and maintain TVMobile were substantial.

[1] At launch, its programming catered to the "widest possible" demographic group, including Busercise, an interactive exercise programme for bus commuters, fashion programmes such as Video Fashion and Model TV, MTV, 4D and Toto updates, and Mediacorp's productions such as Gurmit's World and Extraordinary People.

[34] It featured re-runs and simulcasts of shows in both Mandarin and English from its sister channels, and occasionally included original content, such as shorts produced in collaboration with Nanyang Polytechnic.

TVMobile was an outdoor digital television station, broadcasting live news and entertainment programmes throughout the buses' operating hours.

Some commuters held the impression that the installation of TVMobile was the reason for increases in bus fares, despite announcements clarifying that this was not the case.