E-Loan, Inc. is a financial services company that offers its users access to partners that may be able to assist them in obtaining loans.

[1] As of 2017, E-Loan is focused on its personal loan referral business, and as of May 15, 2017 all of its deposit customers were transferred to Popular Direct.

However, as part of the acquisition, E-Loan shifted from an autonomous company to having a board of trustees in charge of the decision making.

[6] During this time, E-Loan's revenues from sales consisted of discounted cash flows, net of interest, service fees, and credit losses.

[7] E-Loan started using proprietary and commercially available licensed technology from fintech providers like Sun Microsystems, Cisco Systems, and Oracle.

E-Loan also began using automated credit filters and proprietary underwriting engine to lower the cost of the loan origination process.

The use of licensed technology effectively helped bolster E-Loan's growth and reputation within the mortgage lending industry.

[11][12] The goal of the acquisition was to increase E-Loan's access to financial holdings, and therefore, its loan production capacity.

With this increased lending capacity, both Popular and E-Loan sought to capitalize on a cost advantage through economies of scale.