After the studio rebranded as Milestone in 1996, it used Screamer's success for multi-game publishing deals with Virgin Interactive and Electronic Arts.

The poor performance of Racing Evoluzione, published by Atari with little marketing, lead to key figures leaving Milestone.

[1] In 1996, the studio rebranded as Milestone and used Screamer's success to reach publishing agreements with Virgin Interactive and Electronic Arts (EA).

The deal appeared like a good idea to Milestone but Atari provided little marketing and released it in 2003 in direct competition with Project Gotham Racing.

[3][4] Racing Evoluzione attracted mixed reviews and underperformed commercially, leading to the departures of key figures at the company.

[3] With its younger staff, Milestone developed games that aimed to compete with the Gran Turismo series, albeit with limited scopes.

The success of the studio's MotoGP games led to licensing deals with FIM Motocross, WRC, and Monster Energy Supercross.