ESPN GamePlan was an out-of-market sports package offering college football games to viewers throughout the United States.

Eventually, with carriage of ESPN3 moving from computers only to smartphones, tablets and digital media players allowing access without any additional fees, GamePlan became a superfluous package, with only the few providers who refused to offer ESPN3 or where ESPN3 access was limited (for instance, rural areas) really able to compel viewers to use the service.

[2][3] In 1992, Showtime Event Television supplemented ABC's airing of regional college football telecasts by creating "Option Play.

[6] The following year, ESPN took over for Showtime and offered the purchase of up to three individual Saturday afternoon blocks for $8.95, as opposed to only a single game.

In 1993, the package was renamed "Season Ticket", followed in 1994 by "ABC College Football on ESPN Pay-Per-View."