Previously, the Mountain West champion had received an automatic bid to the Las Vegas Bowl.

[3] The game is owned and operated by the owners of SoFi Stadium,[4] StadCo LA, LLC.

[6] On June 16, 2021, the game was renamed the Jimmy Kimmel LA Bowl as part of a naming rights agreement with comedian and late-night talk show host Jimmy Kimmel.

[4] On October 21, 2023, the bowl announced that it had signed a new multi-year sponsorship deal with former NFL star Rob Gronkowski.

[8] On December 1, 2023, it added a naming rights partnership with Starco Brands, renaming the bowl the Starco Brands LA Bowl Hosted by Gronk.