[2] In 1990, Atlantic revamped the imprint as EastWest Records America, appointing Sylvia Rhone as President & CEO.

[3] Under Rhone's leadership, EastWest Records America shot to mega success with several multi-platinum artists such as En Vogue, Pantera, Adina Howard, Gerald Levert, AC/DC, The Rembrandts, Dream Theater, Missy Elliott and MC Lyte.

UK artists on the EastWest label included The Beloved,[4] Tanita Tikaram,[5] Chris Rea,[6] Billy Mackenzie (as Associates) and Simply Red.

[8] East West operated under Warner's Alternative Distribution Alliance, the successor to Independent Label Group.

Wong will also help sign and develop artists, while working across the company's roster of stars to foster collaborations and creative opportunities that build careers.