East African Breweries Limited, commonly referred to as EABL, is a Kenyan-based holding company that manufactures branded beer, spirits, and non-alcoholic beverages.
[3] The group officially opened Central Glass Industries Limited (CGI) in 1987, as a producer of glass containers and bottles, therefore leading to internal sourcing.In 2000, Diageo acquired majority control of EABL and in the following year the group cross-listed its share on the Uganda Securities Exchange.
[4] In the late 1990s to the early 2000s was a period of beer wars in East Africa involving South African Breweries International (Now SABMiller) and EABL.
This led to EABL's acquisition of 51% of Serengeti Breweries Limited (SBL)[2] and exit from TBL's shareholder structure through a $71.5 million successful secondary offer on the Dar es Salaam Stock Exchange in 2011.
[6] SAB Miller sold it stake Kenya Breweries to East African Breweries.In 2013, EABL commenced operations in South Sudan through the establishment of East African Beverages South Sudan Limited (EABSS) as a depot in Juba in order to reduce over reliance on third party distributors' logistical arrangements that led to periodic stock outs.
The shareholding in the group's stock was as depicted in the table below:[7] Tusker is the main brand of Kenya Breweries with over 30% of the Kenyan beer market selling more than 700,000 hectolitres per year.
The brand was first marketed in 1923, shortly after the founder of Kenya Breweries Ltd, George Hurst, was killed by an elephant during a hunting accident.
The main markets include other African countries such as Rwanda, the Democratic Republic of Congo and Sudan.
The EABL Foundation is the corporate social responsibility arm of East African Breweries, founded in 2005.
It assists people in Kenya, Uganda and Tanzania through five areas of activity: water supply, education and training, health, environment, and special projects.
Through the skills for life program, The EABL Foundation provides scholarships for undergraduates[21] in the three East African Countries.
Its ongoing projects include the construction of an optical center in Moshi, Tanzania, the support of the Sickle Cell Association of Uganda and the donation of an Ultra Sound Machine to Kirwara Hospital in Thika, Kenya.