Royal Challenge, commonly referred to by the abbreviation RC, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo.
[2][3] In an article for The Wall Street Journal, reporter Eric Felton states that, "About 12% of the blend comes from real malt whiskies: some of it made in India, some actual Scotch.
The new campaign sought to portray the Royal challenge drinker as a "young contemporary urban male who exudes relaxed confidence".
[14] In 2004, Bangalore-based Golfware India Pvt Ltd was licensed to manufacture and distribute golf clubs and accessories with the Royal Challenge logo.
[16] A PIL was later filed by a Faridabad-based resident Krishan Kumar Aggarwal,[17] who alleged that the UB Group was seeking to promote its liquor brand under the garb of the IPL team.
[18] Royal Challenge also partners other IPL teams (Delhi Captitals and Kings XI Punjab) and the Sahara Force India Formula 1.