Director's Special, commonly referred to by its abbreviation DSP, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL).
[2] United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005.
[4] In April 2008, the UB Group appointed London-based design firm Claessens International to create new packaging.
[5][6] DSP Black, expanded to Director's Special Black, is an extension of the Director's Special brand into the deluxe whisky segment[7] of the Indian market.
[8] The following table shows the annual sales of Director's Special and DSP Black: