East Lake is located about 4 miles (6.4 km) northeast of Tampa.

[1] East Lake's boundaries include Tampa city limits to the west, the unincorporated community of Del Rio to the north, U.S. Route 301 to the east, and Dr. Martin Luther King Jr. Boulevard to the south.

The community is accessible to locations including the Florida State Fairgrounds.

It was opened in 1976 and operated until 1998, when sales and customer volume declined sharply after the opening of the Brandon Town Center in nearby Brandon.

[3] The mall was quickly converted to a commercial complex called Netpark.