East Willy B is a comedic Web series that profiles Latinos in the gentrifying neighborhood of Bushwick in Brooklyn, New York City.
Described as a Puerto Rican Cheers, its episodes generally run six to nine minutes online and tackle themes such as love, race, gentrification, entrepreneurship, and more.
The series, created by Julia Ahumada Grob and Yamin Segal, follows the life of Willie Jr. and his bartender friend, Ceci Rivera.
Many of Bushwick's "quirky characters" are included in the show, including a "bodega CEO, piragua (shaved ice) purveyors, local artists, family drunks, sassy women, local beggars, salsa music lovers, as well as the unwanted 'hipsters.
'"[2] The cast and crew are predominantly Latino, though a much larger audience will relate to the themes in the series.