In 2014, Easton-Bell decided to focus on its action sports companies, Bell, Riddell, and Giro.

That year, Easton Sports was split into separate hockey, baseball, and cycling companies and sold off in parts.

The previous year, Jim had graduated from the University of California, Los Angeles with a degree in engineering.

Curley-Bates had been founded in San Francisco in 1924 by Wallace Jantzen Bates (1899–1985) and Clyde James Curley (1893–1961).

Among the first NHL players to use Easton sticks were Brett Hull and Brian Leetch, who adopted them in the late 1980s.

In 1990, the company signed a seven-year, $2 million deal with Wayne Gretzky to use an aluminum Easton stick in lieu of the wood Titan he had used the previous seven years.

In July 2003, the private equity firm Fenway Partners acquired the Riddell Sports Group for $100 million from Lincolnshire Management, who had owned the company since June 2001.

[10] As part of the acquisition, the Ontario Teachers' Pension Plan acquired a 30 per cent stake in Easton-Bell Sports.

[11] After the purchase, the structure of the organization was as follows: Despite the change in ownership, the company continued to be managed and run by the Easton family.

Easton's three main divisions – hockey, baseball/softball, and cycling – were turned into independent companies and sold individually.

[14] In May 2014, BRG sold Easton Cycling to Christopher J. Tutton, who owned Race Face Performance Products also.

[16] In August 2014, a deal was struck to sell Easton Sports, Inc., whose sole remaining property was its hockey arm, to Chartwell Investments.