The startup was backed primarily by the biggest e-Commerce incubator in the world,[6] Rocket Internet, but also other investors, including Millicom[7] and iMENA[8] secure Easy Taxi's foothold in emerging markets.

[11] Together with other finalists, Easy Taxi was invited to the high-tech conference in Rio, which brought together business leaders and government officials interested in solving urban problems.

[13] Daniel Cohen, Vinicius Gracia, Bernardo Bicalho, and Marcio William joined Gomes at company's early stages, forming its first team.

[17] Upon entering São Paulo, Alex Tabor, an angel investor from Peixe Urbano, supported the company with first major funding.

Following the capital injection, the company entered several new markets, including Malaysia (July 2013),[19] Philippines and Thailand (August 2013),[20] and Hong Kong.

[23] On launching in Nigeria, the company has also announced its plans to enter Ghana, Egypt, Morocco, Ivory Coast, and South Africa towards the end of 2013.

In Brazil it implemented a system of the so-called “Bibliotaxis”, through which passengers can borrow books available inside Easy Taxi cabs, returning them on the next trip.

[30] In other Latin American countries it partnered with local bars and restaurants to promote the “Don’t drink and drive campaign.” In the Philippines, in turn, the company implemented a series of education and physical training for the drivers, aiming at improving the image of the transportation industry in Manila and portray it as safe and efficient.