It utilizes AI to improve operational efficiency, provides marketing automation, and helps build a comprehensive guestbook.

The company also offers a consumer app and website for discovering and booking restaurant tables online.

[3][4] Eat was founded by Nezar Kadhem and David Feuillard in 2015 and has raised $13M to date[5][6][7][8][9][10] from Silicon Valley's 500 startups, Middle East Venture Partners (MEVP), Derayah VC, amongst other business angels.

[12] The CRM and analytics suite gathers and monitors data to build a segmented guestbook for personalized marketing and provides dashboards for data-driven decision-making.

The investment was led by Middle East Venture Partners (MEVP), 500 Startups, Derayah Venture Capital, Dallah Albaraka, Ali Zaid Al Quraishi & Brothers Company, and Rasameel Investment Company, with participation from existing investors.