The company accepted several rounds of venture capital investments and remained private until it was acquired by Albertsons in September 2017.

Plated delivered meals in the form of weekly boxes that contained ingredients and recipes to be cooked by the customer.

Founded by Harvard Business School classmates Nick Taranto and Josh Hix in 2012 and launched that November,[1][2] the company was selected to be in the Spring 2013 Techstars NY class.

[3] It raised $1.4 million in seed round financing in May 2013 led by ff Venture Capital with angel investors that included TechStars, Manischewitz Company CEO Alain Bankier, Facebook's Andrew McCollom, and Paige Craig.

[2] The company surpassed 100,000 meals delivered in the northeast and midwest regions of the United States by July 2013 and sought series A financing to begin nationwide service.