The fragrance's notes include white violet, lime, and leather, and it is marketed as being suitable for both men and women.

She also revealed the first promotional image from the photo shoot of her along with many men which represents how the fragrance can be worn by both genders.

[2] The Eau de Gaga's bottle is black and meant to simulate both masculine and feminine aesthetics and comes in a rectangular red box.

[6] On September 19, 2014, a commercial video was released, showing Gaga with long blond hair and wearing a low-cut gown, atop a pile of shirtless male models while her duet with Tony Bennett, "I Can't Give You Anything but Love" plays in the background.

[7][8] According to the Washington Jewish Week, Eau de Gaga was the tenth best-selling perfume for 2014, with estimated sales of 23,000 units.