[6] The first iteration of the team assembled by Gaga and CEO Ben Jones, the former executive at The Honest Company and Zynga, a mobile game company behind FarmVille and Words with Friends, consisted of 15 people, such as veterans from Milk Makeup and Benefit Cosmetics owned by LVMH; Gaga's makeup artist, Sarah Tanno, is the brand's global artistry director.

[7] Haus Labs' first products were available for pre-order for Amazon Prime members and through the company website hauslabs.com on July 15, 2019, but only hit the market in September.

[9] It was launched simultaneously on Amazon in nine countries, including the US, France, and Germany, while customers from other locations could order from the company's global store, on hauslabs.com.

[13] "Babylon" (Haus Labs version) was its official track, being produced by Gaga in collaboration with Bloodpop, Tchami, and Boys Noize.

[14] Promoting part 1 of the Cosmic Love Holiday Collection, Haus Labs released a video featuring Gaga along with other models wearing the new products.

[15] On May 18, 2020, the brand released a video with Gaga accompanied by guests such as RuPaul's Drag Race All Stars season 2 winner Alaska Thunderfuck, RuPaul's Drag Race season 10 winner Aquaria, and the YouTubers Aaliyah Jay and Patrick Starrr among others, to lip sync "Stupid Love", while promoting the eye shadow palette of the same name.

[17] According to reports by the fashion-industry trade journal, WWD, Haus Labs was the third celebrity makeup brand of 2020 with highest media value (a measure of marketing success), earning over $141.7 million.

[20] On May 19, 2020, Haus Labs launched the Stupid Love Palette, with 18 new shades, with names from Gaga's sixth studio album Chromatica (2020).

[21] Named Eye-Dentify, on August 4, 2020, the brand released their new collection of gel pencil eyeliners, made into 20 different shades and available in three different finishes – matte, shimmer, and metallic.

In an interview with Refinery29, Gaga stated "we formulated them to be a silky powder, that leaves a clean buildable finish with rich, flirtatious hues and beaming highlighters.

"[23] As part of the celebration of the tenth anniversary of Born This Way, on June 8, 2021, Haus Labs released the Bad Kid Vault, a limited-edition makeup box set including 16 products, such as eyeliners, lip crayons, lipglosses and a red sparkle lipstick.

[43] The same amount from every purchase of the Love for Sale Eyeshadow Palette was donated to Tony Bennett's charity, Exploring the Arts, founded in 1999.