[1] In July 2010, British magazine Marketing reported that singer Lady Gaga had begun working on an "unusual" fragrance with Coty, Inc., set for release around Christmas of that year and to be accompanied by a large advertising campaign.

[6] The packaging lists the perfume's notes as "tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops".

[7] According to the product packaging, instead of the pyramidal structure used in most perfumes, Lady Gaga Fame uses "push-pull technology", where the ingredients demonstrate aspects of each note without precedence.

[5] The bottle, designed by Gaga and photographer Nick Knight,[5] was described by Billboard magazine as "simple and unfussy" and "crowned with an edgy and alien-like gold cap".

[10][11] On July 18, 2012, a black and white short film titled, "Formulation", by Todd Tourso, Reggie Know, Rob English, Kenneth Robin, voice and soundtrack by Jean Marc Virard "4THSEX" was released.

[12] The two-minute short features attractive male models in various laboratory clothing mixing and boiling chemicals to create the fragrance.

At the end of the ad, Lady Gaga's "Gulliver pose" is transformed into a golden statue similar to the cap from Le Masterpiece.