Echinacea atrorubens, called the Topeka purple coneflower,[2] is a North American species of flowering plant in the family Asteraceae.

E. atrorubens is a perennial herb up to 90 centimetres (3.0 ft) tall with elongate-turbinate roots that are sometimes branched.

The stems and foliage are usually hairy with appressed to ascending hairs 1.2 mm long (strigose), rarely some plants are glabrous.

The flowering "cones" with paleae 9–15 mm long, with the ends red to orange-tipped, usually straight, and prickly-pointed.

Seed cypselae are tan and 4–5 mm long with faces finely tuberculate, glabrous.