[6] The Ecosia Chat is an AI chatbot powered by OpenAI's API and features a unique green answers option.
The majority of this commission goes directly towards tree planting in Ecosia reforestation projects, while a small portion is used for the development and operation of Freetree as well as marketing efforts to attract more participants.
[8][9] Ecosia states in its privacy policy that it does not create personal profiles based on search history or use external tracking tools.
The company uses renewable energy to power its servers and invests its profits in tree-planting projects, aiming to absorb more CO2 than it emits.
[18] In 2022, Ecosia stated that it earns "a few cents" on every click of an ad, as well as a portion of the price of a purchase made through an affiliate link.
[19] Ecosia has a long-standing relationship with Microsoft to keep its investment in infrastructure small,[20] through the use of Bing's existing implementation and an ad revenue sharing agreement.
[47] On 14 December 2020, Apple's Safari web browser added Ecosia as a search engine option in macOS Big Sur 11.1 and iOS/iPadOS 14.3.
[40] On 28 January 2021, Ecosia became an official search engine on the Brave browser as a result of a partnership announced that day by both companies.
[52] On 12 August 2019, Ecosia announced it would not participate in the "search-choice" auction to appear on Android devices led by Google.
[53] This meant that in 2020, European Android phone users did not have the option to set Ecosia as a default search engine.
Christian Kroll explained the boycott decision saying, "We're deeply disappointed that Google has decided to exploit its dominant market position in this way.