Ecotourism in Mexico is tourism that sustainably experiences fragile, pristine and relatively undisturbed natural areas.
[4] Ecotourism in Mexico faces controversy as tourism displaces other local activities, disadvantaging those not in the industry.
[7] In Mexico's INDC,[8] as part of the Paris Agreement under the United Nations Framework Convention on Climate Change, one of their strategic infrastructure goals is for tourist areas to implement adaptation measures in the case of an extreme event.
However, David Barkin provided evidence that this conservation effort has been ineffective on improving poverty in this area, especially for indigenous peoples.
[11] Moufakkir and Burns are critical of the way Xcaret has developed and used identities of various actors in Mexico and believes that this is a commodification of indigenous cultures for tourism.