Edge (shaving gel)

Edge is an American brand of shaving gel manufactured by Edgewell Personal Care.

[2][3] S. C. Johnson & Son launched the Edge brand nationally in the United States on March 24, 1970 with a $4 million advertising campaign.

[10][11] Foamy, which had long been the best-selling shaving cream, had introduced a gel version in 1983 to compete with Edge.

[11] Despite the lawsuit, Foamy gel remained on the market because by the time of the trial court's decision, S. C. Johnson's patent had expired.

[13] S. C. Johnson sold the Edge brand to Energizer Holdings in 2009 to focus more on household chemicals and fragrances.