Edward Fella

These clients gave Fella the opportunity to print and make public work similar to the experimental designs he had been creating in private.

[4] In 1985 Fella retired from the commercial industry and decided to go back to school and enrolled in Cranbrook Academy of Art.

[5] While at Cranbrook, Fella refined his craft, combining new creative experimentation with his 30 years of experience as a commercial artist.

[citation needed] After graduating from Cranbrook, Fella was hired to teach at California institute of the Arts by Lorraine Wild in 1987.

[9] Fella is one of the most extreme example of a typographer who is able to achieve the same creative freedom as the painters and sculptors he promoted in catalogs and posters.

[8] When Fella started making hand-hewn typography, he mirrored earlier "words in freedom" produced by Dadaist, Surrealist, and Futurist.

Outwest type looks like cactus wearing cowboy hats and Fella Parts looks like a mix of comic sans and dingbat fonts.

[11] His day-to-day work during his time as a commercial artist was drawing headlines and layouts which helped refine his style and skill.

[4] Fella explored many different techniques, such as found typography, scribbles, brush writing, typesetting, rubdown letters, public domain clip art, stencils and more.

Keedy made a typeface called keedysans and has similarity's to Fella's style with inconsistent spacing and the characters were rounded and sometimes sliced.