Lorraine Wild (born 1953, Ontario, Canada)[1] is a Canadian-born American graphic designer, writer, art historian, and teacher.
She is an AIGA Medalist and principal of Green Dragon Office, a design firm that focuses on collaborative work with artists, architects, curators, editors and publishers.
The program challenged modernist graphic design methodology by encouraging students to use personal and emotional experiences to their work.
In 1988, Liz McQuiston selected Lorraine Wild as one of forty-three women in six countries whose work is innovative or has had significant impact in their chosen fields of design.
The other American graphic designers included Jacqueline Casey, Muriel Cooper, June Fraser, April Greiman, Katherine McCoy.
Greybull Press was an imprint specializing in the publication of photographic archives and collections that were considered potentially influential to tastemakers.
Dwiggins, who reinvented American typography by bringing arts-and-crafts values to design for machine production; Alvin Lustig, an architect, printer, educator, who refused to specialize; Imre Reiner, an anti-Modernist typographer in Switzerland who rebelled against "objectivity"; Sister Corita Kent, a Southern California nun and printmaker who, in the 1960s, seized upon the idea of using the language of pop culture to speak to her local audience about spirituality, subverting, and appropriating to communicate; and Edward Fella, who mutated out of "commercial art" by working on problems only as he defined them and his commitment to anti-mastery.
On September 14, 2010, she wrote a very informative and critical article in the Design Observatory Group website entitled "The Black Rule".
Vignelli's most popular works is designing the American Airlines logo and the iconic New York City Subway maps.
[13] Lorraine Wild was one of forty-three women in six countries whose work was selected by Liz McQuiston as innovative or had significant impact in their chosen fields of design.
[16] The medal of AIGA—the most distinguished in the field—is awarded to individuals in recognition of their exceptional achievements, services or other contributions to the field of design and visual communication.
Past collaborations include a partnership with Louise Sandhaus and Rick Valicenti in Wild LuV, and a co-editorship with Roman Alonso and Lisa Eisher in Greybull Press of Los Angeles.