Edward Whitehead

[1] In 1947, Whitehead was an economic advisor to Sir Stafford Cripps (then Chancellor of the Exchequer), working on training and productivity in British industry.

In 1952 an agreement was signed with Pepsi to bottle Schweppes in America, allowing the price to be cut in half.

Hathaway Company, featuring Baron George Wrangell as a sophisticated and talented figure with a mysterious eyepatch[4] and convinced Whitehead (who was at first reluctant)[3] to become an icon with similar snob appeal for Schweppes.

[5][1] Based on Whitehead's mature good looks and world-class beard,[6][3][A] the "Commander Whitehead" character radiated a cultured sophistication and projected a comfortable and understated aura of confident savoir-faire and elegant taste coupled with worldly accomplishment and the aura of old money.

(Whitehead actually was a well-rounded and accomplished man, combining his military, executive, and public service achievements with pursuits such as fox hunting, sailing, skiing, and culinary expertise.

Commander Whitehead posing for a 1963 Schweppes advertisement
Schweppes ad portrays Commander Whitehead as an urbane clubman and successful executive; the ad copy shows his drinkmaking expertise, concluding with a near- Bondian "Don't stir." (" Shaken, not stirred " was James Bond's instruction for mixing his emblematic Vesper cocktail, a sign of his cultivated tastes.) Other ads portray him as a yachtsman, horseman, world traveler, horse racing aficionado, wine connoisseur, and in similar upper-class roles.