[1] This service offered micro top-ups, allowing prepaid subscribers to add credit in small denominations.
SmartLoad was followed by a rival company, Globe Telecom, which introduced an enhanced version of the top-up service called AutoloadMax or simply AMax.
A retailer inputs the number of the mobile phone to be reloaded and selects either the denomination of the airtime balance or a pre-subscribed prepaid offer.
The airtime balance reload is then deducted from the retailer's commercial load credits, which can be replenished at a network's wireless centers.
However, in some cases in the Philippines, Smart Stores may not offer this method of reloading, favoring Machine Topup or Scratch Cards (locally called Prepaid Vouchers).
As a result, reloading stations are widespread in places like the Philippines, where they are found in every city block and even in the most remote areas.
Dito Telecommunity, for instance, offers electronic reloading using earned reward points as a mode of payment through their mobile app.
The denomination reloaded to a prepaid mobile phone is deducted from the bank account balance of the ATM card used.
Service providers have designed a way to incorporate reloading functions of mobile broadband.