Elf Bar (stylized ELFBAR, also sold in some markets as EBDesign or EBCreate) is a Chinese brand of electronic cigarettes produced by Shenzhen iMiracle Technology, a part of Heaven Gifts.

Many of them have fruity flavors like piña colada, strawberry mango, and lemon mint, and in 2023, the New York Times called Elf Bar the "vape du jour.

[9] The FDA's tobacco center chief, Brian King, said "if it looks glamorous and it looks appealing, that’s going to be the first driver that will bring a horse to water... the flavors then get them to drink.

"[8] According to psychiatrist Susan Linn, the appearance of Elf Bars is attractive to children and teenagers, who are interested in rounded shapes and colorful items.

[11] Despite its legal status, it is the most popular disposable vape in the United States and the third-best selling e-cigarette overall, behind Vuse and Juul, as of 2023, according to researchers from the CDC and the nonprofit Truth Initiative.

[15] In early 2020, the FDA imposed legislation to restrict the flavors of reusable vapes to menthol and tobacco – an effort that targeted companies such as Juul.

[12] Elf Bar devices have not received authorization from the Food and Drug Administration and are not legally permitted to be sold in the United States.