Eliana Maria Piva de Albuquerque Tranchesi (November 24, 1955 – February 24, 2012) was a Brazilian entrepreneur and owner of Daslu, a fashion house, located in São Paulo that specializes in international brands.
[1] She brought to Brazilian stores the brands of Dolce & Gabbana, Giorgio Armani, Louis Vuitton, Christian Dior, Prada, Chanel, Burberry, Salvatore Ferragamo, Gucci, Fendi, Chloe, Cacharel, Yves Saint Laurent, Goyard, Tom Ford and Tod's.
After her mother's death in 2005, Eliana began running the store, eventually leaving the Vila Nova Conceição location and moving to a larger space on the exterior, renamed Villa Daslu.
[2] The other six defendants were also convicted and all were charged with conspiracy, forgery and attempted embezzlement and consummated - lawful to import or export goods without the proper tax payments.
Federal police arrested her in compliance with the court decision the same day, but the defense filed a writ of habeas corpus, and Tranchesi was released within about thirty-six hours, pending further appeal.