Elias "Elly" Broomberg MLM (23 December 1915 – 4 November 1977) was a South African-born Rhodesian businessman and politician.
[1][2] He served in World War II with the South African Army's National Volunteer Brigade.
[1] In 1956, he was appointed to the board of South Rand Hospital in Johannesburg, but resigned shortly after when he decided to emigrate.
[3][6] He defeated his opponent, Centre Party vice president Arthur Sarif, with 65 percent of the vote.
[3] He also sought to introduce price controls, which generated strong opposition from the Rhodesian business community.
[1][10] Broomberg's appointment was unexpected, as his performance as commerce minister was often criticized within Rhodesia's political establishment and he was widely expected to be dropped from the next cabinet.
[citation needed] As information minister, Broomberg oversaw the Rhodesian Broadcasting Corporation, the country's main government mouthpiece.
[citation needed] As immigration minister, he sought, largely unsuccessfully, to stem the flow of white emigrants out of Rhodesia.