[1][2] He is the son of record executive Lucian Grainge and is married to social media personality and model Sofia Richie.
[3] As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston.
[6] His label has signed musicians such as rappers Iann Dior,[2] Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces.
[1] Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent.
[1] In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records.