Plus-size clothing

[6] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline.

Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers.

Actress Laverne Cox closed the show wearing a custom dress by designer Zac Posen.

[11] In June 2024, a Fashion Nova campaign promoted as body-positive faced significant backlash for its lack of body diversity.

Critics on Instagram highlighted that the campaign predominantly featured models with flat stomachs and hourglass figures, neglecting to represent a wider range of body types, such as those with stretch marks and larger bellies.

[citation needed] The Australian plus-size clothing market has been growing since at least 1994, with major department stores such as David Jones, Myer, and Target producing their own brand ranges, and an increase in the number of individual boutiques and national chain store outlets across the country.

There is also a boom in Australian designer independent plus size labels such as Camilla Jayne, Curvy Chic Sports, Hope & Harvest, 17 Sundays, Sonsee, Lowanna Australia, and Harlow.

High-street stores such as Yours Clothing, Elvi, Evans, Ann Harvey, Dea London and BeigePlus sell only plus-sized garments, while many other brands and department stores carry extended sizes in their shelves, such as Debenhams, River Island, ASOS, Fenwicks and New Look.

Part & Parcel, a social commerce company focused exclusively on clothing for plus-size women, launched in May 2019.

Secondary data of average body measurements from the most recently published National Health and Nutritional Examination Surveys were compared to ASTM International industry clothing size standards.