She has also replaced Pernille Holmboe as the new model for the Swedish clothing store Gina Tricot [Wikidata].

Her first season was in New York City in 2005, and yielded runway work for the likes of Ralph Lauren, Bill Blass and Zac Posen, as well as a story for W, photographed by Michael Thompson.

Her other runway credits include Bottega Veneta, Shiatzy Chen, Alexandre Herchcovitch, Colcci, Diane von Furstenberg, Amir Slama, Lacoste, Rebecca Taylor, Tommy Hilfiger, and Yigal Azrouël, and she has appeared in campaigns for Alexandre Herchcovitch, Bloomingdales, DKNY, GAP,H&M, Saks, J.Crew, Hush Puppies, MAC, C&A, Sephora, Tommy Hilfiger, Top Shop, and Victoria's Secret.

By the age of 20, de Paula had landed two makeup campaigns: MAC Barbie Collection and Prescriptives.

According to Forbes, de Paula ranked the eleventh highest paid supermodel for 2009, earning $2.5 million.